The Wrigley Company Foundation strives to improve the health of people and the planet through initiatives focused on oral health and the environment - especially those that encourage healthy communities through litter prevention and community greening. The Wrigley Company Foundation has helped to improve and change lives around the globe by donating more than $50 million to charitable organizations over the last 24 years.
Through the King Baudouin Foundation U.S., the Wrigley Company Foundation has provided support for a three-year FEE YRE Litter Less Campaign to be run in 5 countries. Through this programme, students will be empowered to understand the key litter issues in their communities, and in turn drive campaigns that focus on consuming less, recycling, waste issues, and long term behavior change.
Wrigley strongly believes that the single best - and only sustainable - solution to reducing all forms of litter is for individuals to dispose of their trash properly in the first place. So for decades, we have encouraged responsible disposal through partnerships with environmental organizations to raise awareness and promote education programs around litter prevention. We continue to focus on addressing the behavior that brings about litter, because changing the behavior of the careless few is the best solution to all forms of litter.