Litter Less Campaign winners sweep into Copenhagen


Young Reporters for the Environment who won their country heat of the Litter Less Campaign competition in 2012 will be in Copenhagen, Denmark, this weekend (26-28 October, 2012) for an international environmental workshop.

Highlights of their meeting will include a workshop with award winning Finnish journalist and founder of the Litter Movement, Tuula-Maria Ahonen (Photo call: Saturday 26 October, 2pm at Friluftsrådet, Scandiagade 13, 2450, Copenhagen SV).

Celeb YRE 

The Litter Less Campaign, supported internationally by the Foundation for Environmental Education (FEE) and the Wrigley Company Foundation, challenged students to use environmental journalism skills to showcase a litter issue via video, print or photography.  The programme was open to participants from Canada, France, Germany, Montenegro and Romania in 2012.

Ahead of this weekend’s workshop, Maureen Jones, on behalf of the Wm. Wrigley Jr. Company Foundation, which financially supports the campaign and workshop, said “This is a great opportunity for these creative young people from five countries around the world to come together and share different ways of addressing environmental waste issues.  Learning from each other is one way to help bridge gaps and to help move us as individuals to a more sustainable future.”

Echoing this sentiment, Sarah Pickering, FEE’s Young Reporters for the Environment (YRE) Director, said: “It will be incredibly inspiring for these students to meet each other and share not only their passion for social journalism but the many innovative ideas they bring from different countries on how, together, we can educate for sustainable development.”

She added: “We are extremely grateful to the Wrigley Company Foundation for helping give voice to this next generation of thought leaders. It is these young people that will ensure a more sustainable world and their commitment to that is overwhelmingly evident from both the quality of, and the number of entries, we received.”

In 2013, the Litter Less Campaign will open out to an additional five countries: FYR Macedonia, Kazakhstan, Latvia, Malta and Slovakia. To sign up, or find out more about the Litter Less Campaign visit

The international Litter Less Campaign competition jury is made up of representatives from the United Nations Environment Programme (UNEP); United Nations Educational, Scientific and Cultural Organization (UNESCO); European Environment Agency (EEA); International Institute for Industrial and Environmental Economics (IIEEE); The Times newspaper (of London); Wrigley Company Foundation and the Foundation for Environmental Education (FEE).

Judges both at the national and international level selected a winning article (up to 1,000 words), photograph or photographic essay (up to 12 photographs) and video (up to 3 minutes) in the age categories 11-14; 15-18; and 19-21. Winners from the national level then competed for one of several international awards.

The winning entries can be seen on the YRE website and its social media page and channel.

For more information, pictures, or photo or interview opportunities in Copenhagen, contact Sarah Pickering on +45 50 17 99 60.

Notes to Editors:

Images -  Front: Environmental Defence, Canada; Inside: Solution Creative Studio 

The Foundation for Environmental Education (FEE) has 27 member organisations running, or about to begin running, the YRE programme at the national level in Canada, China, Cyprus, Denmark, France, FYR Macedonia, Germany, Greece, Italy, Jordan, Kazakhstan, Latvia, Malta, Montenegro, Morocco, Netherlands,  New Zealand, Northern Ireland, Portugal, Romania, Scotland, Slovakia, Slovenia, Spain, Turkey, the United Arab Emirates (U.A.E.), the United States of America (U.S.A.), and Wales.

FEE is a UN affiliated, non-government, non-profit organization promoting sustainable development through environmental education. An international umbrella organisation, FEE works through 74 national member organizations in 64 countries worldwide. It actively promotes and delivers environmental education through five programmes: Blue Flag, Green Key, Young Reporters for the Environment (YRE), Eco-Schools and Learning about Forests (LEAF). The FEE Secretariat is based in Copenhagen, Denmark. For more information and contact details of member organisations running YRE and FEE's other programmes visit

Wrigley Company Foundation strives to help improve the health of people and our planet through sustainable initiatives focused in oral health and environmental stewardship as well as local needs that ensure a healthy community. Since its founding in 1987, the Wrigley Company Foundation has donated more than $54 million to charitable organizations improving lives around the world.

Through the King Baudouin Foundation U.S., the Wrigley Company Foundation has provided 3million USD support for a three-year YRE and Eco-Schools Litter Less Campaign.  Through these programmes, students will be empowered to understand the key litter issues in their communities, and in turn drive campaigns that focus on consuming less, recycling, waste issues, and long term behaviour change.